SCHEDULE

The Schedule

Discover the three stages of this fifth edition of La Product Conf Madrid: Think Different (Teatro Goya Stage), Make Better (Ermita del Santo Stage) and Learning by Doing (Dos de Mayo Stage).

9:15 AM TO 9:30 AM

Conference Opening - Diego Chico de Guzman (Managing Director @ THIGA Spain)

9:30 AM TO 9:45 AM
TALK In SPANISH

¿Puede una Administración Pública productivizar su organización? - Tòmas Roy (Catalunya Cybersecurity Director)

9:45 AM TO 10:15 AM
KEYNOTE In ENGLISH

Forward to the future: How to be successful at PLG in the age of AI - Oji Udezue (AI Product Expert. ex-CPO @ Typeform, Ex CPO @ Calendly. Ex Product Lead @ Twitter)

10:15 AM TO 10:45 AM

☕ Breakfast time!

10:45 AM TO 11:15 AM
talk in spanish

De 0 a growth: Cómo construir un Modelo Operativo de Experimentación - Virginia Diego (Head of Product @ Cobee)

11:15 AM TO 11:30 AM

💬 Networking break

11:30 AM TO 12:00 PM
TALK IN SPANISH

Navigating the Design Landscape: Unveiling the Specificities (if any) of designing for B2B, B2C, and B2G across Industries and organizations - David Ruiz (VP Design @ PayFit)

12:00 PM TO 12:15 PM

💬 Networking break

12:15 PM TO 12:45 PM
talk in english

Altitude Maps: How to set goals, make strategic product decisions and advance your career - (Crystal Widjaja, Product & Data Advisor)

12:45 PM TO 13:00 PM

💬 Networking break

13:00 PM TO 14:00 PM
KEYNOTE IN SPANISH

AI & Cybersecurity - Chema Alonso (Chief Digital Officer @ Telefónica)

14:00 PM TO 15:30 PM

🍽 Lunch break

15:30 PM tO 16:00 PM
TALK IN ENGLISH

Five Mistakes I made in Product Operations so that you don't have to - Antonia Landi (Product Operations Consultant & Coach)

16:00 PM TO 16:15 PM

💬 Networking break

16:15 PM tO 16:45 PM
TALK IN SPANISH

Por favor, hazme pensar, un poquito - Salvador Valle Vargas (Experience Design Director @ Hamon)

16:45 PM TO 17:00 PM

💬 Networking break

17:00 PM tO 17:30 PM
PANEL in spanish

Productivización de Servicios - Tòmas Roy (Director Cybersecurity Agency of Catalunya),
Juan Carlos Garcés (Head of Product @ Inditex),
Irene Bernal Garcia (Telco Services Design & Strategy Director @ Telefónica Open Gateway)

Moderator: Paco Crespo (Chief Product Officer @ THIGA Spain)

17:30 PM TO 17:45 PM

💬 Networking break

17:45 PM tO 18:15 PM
Keynote in english

Product-Led Growth and Sales in 2024 - Leah Tharin (CPGO / B2B Growth for Scaleups)

18:15 PM tO 18:30 PM
Keynote in english

Closing the conference - Hugo Geissmann (CEO @ THIGA)

18:30 PM TO 19:30 PM

🍸 Drink & Networking!

10:45 AM TO 11:15 AM
TALK IN SPANISH

¿Organización orientada a Producto, o Producto orientado a la organización? - Silvia López (Head of Core Product and Design @ Telefónica)

11:15 AM TO 11:30 AM

💬 Networking break

11:30 aM TO 12:00 PM
TALK IN ENGLISH

Shift to outcome-based development: why it matters and where to start - Gintė Skersytė (Product Manager @ Ocado Technology)

12:00 PM TO 12:15 PM

💬 Networking break

12:15 PM TO 12:45 PM
TALK IN SPANISH

Cómo generar valor de negocio a través de plataformas y ecosistemas - Raúl Vallejo (Lead Product Manager @ Miro)

14:00 PM TO 15:30 PM

🍽 Lunch break

15:30 PM TO 16:00 PM
TALK IN SPANISH

¿Quién es tu "usuario"? Productos más inclusivos gracias a la accesibilidad - Marta Ortigosa (Expert in Accesible Design en NTT DATA Europe & Latam)

16:00 PM TO 16:15 PM

💬 Networking break

16:15 PM TO 16:45 PM
TALK IN ENGLISH

How collaborating with non-product teams can 10x your growth - Markiyan Matsekh (Product Director, ex-Deel, Vimeo)

16:45 PM TO 17:00 PM

💬 Networking break

17:00 PM TO 17:30 PM
PANEL IN SPANISH

Diseño en las organizaciones  - David Ruiz (VP Design @ PayFit),
Salvador Valle Vargas (Experience Design Director @ Hamon),
and TBC

Moderador: Alberto Riol (Head of Design @ THIGA Spain)

10:45 AM TO 11:45 AM
WORKSHOP IN ENGLISH

From AI insights to action - building smart, outcome-based roadmaps with Productboard - Paula González (Solution Architect @ ProductBoard) & Ozzy Gundogdu (Engagement Manager @ ProductBoard)

*This workshop requires to bring your computer

11:45 AM TO 12:00 PM

💬 Networking break

12:00 PM TO 13:00 PM
WORKSHOP IN ENGLISH

Product Management Workshop - TBC

14:00 AM TO 15:30 PM

🍽 Lunch break

15:30 PM TO 16:30 AM
WORKSHOP IN ENGLISH

Product Design Workshop - TBC

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