Bruce McCarthy

Founder @ Product Culture

Bruce McCarthy and his Product Culture team help companies like NewStore, Camunda, Genomics England, Socure, Toast, and Kaleyra achieve their product visions through advising, forums, workshops, and private coaching. He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition. Bruce co-wrote Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty.

The title of Bruce's talk at La Product Con Madrid is: Roadmaps are dead! Long live roadmaps!

Multiple frameworks and tools are designed to help us understand what to build, but somehow we still ship products that don’t gain traction. While we like to think wze’re following the best practices, what actually happens in most teams is “Build, Ship, Build, Ship.”

The roadmap gets a lot of blame for this culture. Whether people think the roadmaps themselves are bad, or think they are good tools that are simply misunderstood or misused, it is pretty clear that there is something wrong with roadmaps.