Crystal is an advisor to companies like YouTube and Anheuser-Busch (AB InBev) and a scout investor at Monk's Hill. Previously, Crystal was the Interim Chief Product Officer at kumu, EIR for Advanced Growth Strategy at Reforge, and Chief of Staff to the co-CEOs at Gojek (now GoTo) where she joined as the first data hire and eventual SVP of Growth & Data at Gojek. She has advised companies like Maze, Eppo, Carousell, CRED, and more in data, growth, and product strategy.