David Ruiz is a design leader bridging the domains of design and engineering. With over 20 years of expertise in shaping impactful digital experiences at product-oriented companies, David has spearheaded innovative transformation projects for millions of customers across B2C, B2B, and B2G markets. His roles have involved defining design strategies, establishing operations, and scaling design teams from scratch. Leveraging a systemic understanding of sectors such as HR, mobility, banking, and telecommunications, David has delivered value for businesses, users, and their environment. Passionate about mentoring, he shares insights on design strategy and transformation globally.

David's talk at La Product Conf Madrid 2024 will be: Navigating the Design Landscape: Unveiling the Specificities (if any) of designing for B2B, B2C, and B2G across Industries and organizations.

In today's dynamic and ever-evolving Design landscape, professionals often find themselves at the intersection of complex challenges different from previous and future ones. As a Design leader, I have had the chance and privilege of working in highly design-oriented and large-scale transformative projects for multiple targets, industries, and types of organizations. 

Join me in this keynote presentation as we embark on a journey through the intricacies of designing for B2B (Business-to-Business), B2C (Business-to-Consumer), and B2G (Business-to-Government) sectors. 

Together, presenting real-world case studies from my past experiences, we will explore the challenges, specificities, similarities and nuances that define the Design approach in each of these domains and how they vary across industries and organizations.