"Learning, sharing, investigating, playing, having fun and rolling with the punches for 30 years, sometimes with more fortune than others.Now, my focus is on integrating digital service/product design with emerging technologies and new methodologies. With this I seek, not only to create new products, launch digital services and renew applications, but to create memorable experiences and establish a new relationship model with our clients and them with their users.Over the years I have done a bit of everything: Ux Director, UX Consultant, Creative Director, Art Director and Designer, across various sectors from agencies to developing companies to technology consultancies.Also,I have been fortunate enough to share my knowledge in different institutions and schools.

Don't miss Salvador talk in Spanish: "Por favor, hazme pensar, un poquito"

Todos y todas sabemos que cuando creamos un producto o servicio, debemos hacerlo lo más simple posible (KISS o MISS), pero la interpretación no adecuada de esa simplicidad, nos lleva a olvidarnos de crear experiencias únicas, realmente útiles y sobre todo memorables. Esto es realmente relevante en un mundo en el que nuestros clientes y usuarios tienen multitud de opciones y crear una experiencia única y generar engagement y recuerdo es importantísimo.