Virginia is currently Head of Product at Cobee, an employee benefits platform at the intersection of HR tech and fintech, where she leads Product Management, Product Design, and Data Analytics teams across B2B and B2C. With experience in strategy consulting (McKinsey) and operating roles across product, growth, and marketing in VC-backed startups (Revolut, Carto) and Fortune 500 companies, she has launched, grown, and scaled fintech, B2B SaaS, and data products globally. Her roles have involved building growth strategies, stack, and operating models from scratch - with a focus on experimentation and product-led growth. She always strives to find the sweet spot where customer needs and business goals align.

Virginia will be at La Product Conf Madrid 2024 sharing her talk in Spanish: "De 0 a growth: cómo construir un modelo operativo de experimentación"

How does one get started with experimentation and growth? Growth tales often involve either miraculous and scrappy tactics or decacorn companies with a wealth of resources and an organizational structure startups, or even corporates, do not have. In this talk, Virginia will share her experience, both as a consultant and operator, building growth operating models and efficient experimentation engines from scratch to scale - covering the steps in between.