Itamar is a coach, author and speaker specializing in product management and product strategy. For over two decades he held senior product management and engineering roles at Google, Microsoft and a number of startups. At Google Itamar led parts of Gmail and was the head of Gmail’s growth team (resulting in 1Bn MAUs). Itamar publishes a popular product management newsletter and is the creator of a number of product management methodologies including The GIST Framework and The confidence meter.

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